However, if the industry is good, there is still a need for new broken bridge doors and windows custom franchisees to pay attention to some details. Today, the editor will share with you the business experience of the predecessors of the door and window franchisees, so that the broken bridge doors and windows can be customized to join. How the store can increase its popularity and the management skills of the broken bridge doors and windows custom franchise store.

 

　　The first point: do a good job in the promotion of doors and windows franchise stores

 

　　In the previous stores, there may still be a concept of "the fragrance of wine is not afraid of deep alleys". They believe that as long as the quality of their products is hard enough, they will not worry about not having customers. However, with the development of the times, the product homogeneity of the doors and windows of major brands is very serious. At this time, it is necessary to carry out publicity and promotion, so that potential customers can have a good influence on their franchise brands among many brands, and thus have an advantage.

　　

　　Promotion can be done on TV, online, newspapers, etc. Especially in the Internet age, the development of PC and mobile terminals is very rapid. It is very important to make good use of online promotion and focus on the advantages and uniqueness of the brand. of.

 

　　The second point: regular/irregular promotions

 

　　The masses have a heart of "coveting small and cheap, following the crowd", so regular/irregular promotion activities can not only take the opportunity to expand the opportunity to promote the brand of doors and windows, but also attract new customers through activities, and finally can Giving old customers corresponding discounts and making old customers more trust in their products can be described as killing three birds with one stone.

 

　　The third point: improve the overall quality of the team

 

　　The comprehensive literacy that the editor is talking about here is not the professional knowledge of the staff team, but the moral cultivation of the individual. Someone once said: "At that time, when I was decorating my home, because I was busy all day and the weather was hot, I wore slippers and shorts to enter the door on the day I chose the doors and windows, which may have been a bit indecent. But I was in the store. I asked the staff about the prices and features of doors and windows, but those staff didn't answer any questions, it really pissed me off, and I will never go to a store with such poor quality again!"

 

　　This phenomenon is a daily phenomenon in most stores in my country. Many employees think that they are working in high-end brand door and window franchise stores, and they must be exposed to bright and high-end people. For those who dress more casually, their eyes are above the top. , and even showed a disdainful expression. This greatly affects the reputation of the franchise store. It may be that the employee's glance will cause the boss to spend hundreds of thousands of publicity expenses to restore the image of his store.

 

　　To sum up, if the door and window franchise store wants to be popular, it must make great efforts in advertising, publicity and promotion, organize regular/irregular promotional activities, and finally improve the personal comprehensive quality of its employees. The real secret of the long-term popularity of bridge doors and windows custom franchise stores.